Unlock the Power of Newsletters in 2023 with Nikki Chan #572
Ecommerce Marketing School
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The Power of Newsletters in E-Commerce
E-commerce expert Tony Hsieh says newsletters are a powerful tool for businesses. They can be used to establish your brand's reputation and build relationships with customers, he says. He suggests that the cadence you send out is important in terms of what type of content it contains. The newsletter should not just be about promotion or a selling tactic, according to Hsieh.
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