079 - Why Branding Matters — with Stef Hamerlinck
The Futur with Chris Do
00:00
The Psychology of Branding and Consumer Choices
This chapter explores the intricate relationship between consumer psychology and branding, emphasizing how personal identities and preferences shape purchasing decisions. It discusses the challenges faced by direct-to-consumer brands and the importance of balancing differentiation with broader market appeal for sustainable growth. Using examples from the automotive and D2C industries, it highlights the critical role of brand positioning and authenticity in achieving success.
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