4min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: a16z's Martin Casado on How the Venture Model is Broken, Why VCs Should Be Running Wall St, Who Wins and Who Loses in the Next Generation of Venture & Investing Lessons from Marc Andreesen, Ben Horowitz and Chris Dixon

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

The Importance of Storytelling in Early Category Creation

I believe you can death march to a public company without the market ever actually unlocking. The state of storytelling is pretty poor and I think in market creation and category creation, it's more important than ever. Companies should be sized to the market opportunity and the funding environment. You're going to have to do category creation regardless of the cutting spend or not cutting spend. It doesn't have to be layoffs or rifts or anything like that.

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