SPI 655: How to Build Stories That Sell Big with Dr. J.J. Peterson
The Smart Passive Income Online Business and Blogging Podcast
The Number One Problem Most Business Leaders Have Is Finding New Talent
When we're talking about telling a company story or being having your brand be story branded we're not just reflecting the story of our customer back to them we're inviting them into a story so we get to lead where the story is going right. When you narrow in the problem what you do is you kind of say nope these are my customers and these are not my customers but that's okay because even getting niche what you're doing is anybody who does have that problem of hiring talent you become their guide right? That's how you can kind of create a niche in the market so let me just i'll ask you and see if you can sort of identify this all right so somebody
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