How Vitaly Grew Without Relying on Ads
Shopify Masters
00:00
Brand Building Versus Custom Acquisition?
The bootstrap business has struck a fine balance between performance marketing in the short term and brand building in the long term. A prime example being, ou know, re branding titay and releasing this entire, you know, creative campaign. The goal posts have moved back a bit for those brand campaigns. And we're looking at things like, our people buying products with the new logo on it? Are they out there taking us on social media,you know, with the logo class facing forward, and really rapping the brand?
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