User Identity Matching: How Platforms Do It, Limitations, and Does Extending Help Campaign Performance
Conversion Tracking Playbook
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Understanding GA4 User ID vs. Client ID: Implications for Marketing
This chapter delves into the differences between GA4's User ID and Client ID, highlighting their relevance in digital marketing. It also compares these identifiers with those from other platforms, emphasizing the importance of user ID for improved tracking and recognition.
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