17min chapter

Multiplier Mindset® with Dan Sullivan cover image

What Marketing Really Means, And How Entrepreneurs Should Use It, with Joe Polish, Dean Jackson, and Mark Young

Multiplier Mindset® with Dan Sullivan

CHAPTER

Navigating Marketing and Selling Dynamics

This chapter explores the evolution of marketing and communication since 1989, emphasizing the differentiation between marketing and sales. It discusses the importance of building relationships and trust with customers while addressing the challenges of modern advertising saturation. Additionally, it introduces concepts like the eight profit activators and the role of ethical considerations in effective selling and marketing strategies.

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