Revolutionizing Sales Conversations: Focusing on Buyer Problems

Most orgs spend weeks training reps on the product… but months later, you’re still stuck with an empty pipeline. What if the key to ramping AEs faster was skipping product training (at first)?

Kyle Asay (VP Global Growth Sales @ LaunchDarkly) shares how his team cut time to first deal by 49% by rethinking onboarding.

Instead of starting with feature dumps, they focused on:

✅ Account prioritization

✅ Customer problems & personas

✅ Story-based selling

If you lead a team or are ramping yourself, don’t miss this one.

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