5min chapter

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Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion

DTC Podcast

CHAPTER

Intro

This chapter focuses on the necessity of a robust mathematical model for driving business growth and navigating the complexities of consumer journeys. It emphasizes the importance of advanced attribution methods and prioritizing key performance indicators to align marketing strategies with business objectives.

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