#303 Matt Kelly - He Scaled an Ecom Brand to $20M+ (Here's How)
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Scaling Brands in D2C Markets
This chapter explores the strategic dynamics of retail versus direct-to-consumer (D2C) sales, emphasizing the importance of positioning in the market. It discusses challenges and considerations for e-commerce expansion, particularly in the U.S. versus the UK, and highlights the critical role of customer acquisition and lifetime value. The chapter also delves into management practices in scaling startups, focusing on team motivation, flexible job roles, and the evolution from founder to managerial responsibilities.
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