4min chapter

30 Minutes to President's Club | No-Nonsense Sales cover image

How To Actually Challenge Customers | John Barrows | 30MPC Hall of Fame

30 Minutes to President's Club | No-Nonsense Sales

CHAPTER

Maximizing Sales Efficiency with Targeted Engagement Strategies

This chapter explores strategies for enhancing productivity in sales meetings by focusing on targeted questions and engaging executives effectively. It also discusses the benefits of integrating product demos early in conversations and how to structure discovery calls to align with industry-specific insights and decision criteria.

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