It’s one thing to come up with a great strategy in theory, but leaders often get stuck when it comes to execution. In the first episode of our brand new series Leading with Perspective, we welcome renowned strategic thinker Professor Roger Martin – named the number one management thinker in 2017 – to talk through how to overcome some of these challenges and what good strategy creation and implementation looks like in practice. With ReD partners Filip Lau and Iago Storgaard, they delve into questions such as: Why do many companies develop grand ambitions but fail to execute on them? How should leaders navigate the transition between what a company is doing today and what it wants to do tomorrow?  While in the second part, Roger and ReD’s managing partner Mads Holme explore the role of culture in strategy: What does good cultural leadership look like today? And what are some of the concrete ways leaders can actually mobilise change when it comes to cultural transformation?