"Your product has to be what you say it is. It has to wow people when they open up this motherfucking first form energy can, which I'm not about to do an ad for." "The reality is that you're just not as good as you think you are," he says of himself and other entrepreneurs who don't market their products enough. 'If you aren't growing and you're doing the same level of marketing, it means the product is not good enough' The next customer is always on your desk - Charlie Munger.