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The Incentives to Just Make Stuff Up
Trump understood that better than anyone, right? He was living in the current world when everyone else was stuck in the past. And he saw that and he just lied. Because you're not going to get punished for it. You're going to be rewarded for the popularity of an article. So if you write 10 articles, it's there's a huge incentive to just make stuff up. Do you get clicks? That's the first and foremost.