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564: A.J. Jacobs | It’s All Relative
The Jordan Harbinger Show
Experiments in Brain Storming
"I love to brain store. I actually have to carve out 15 minutes of my day, turn off all computers, all sell phones and surround myself with some materials like magazines and books" " 99 % of the ideas i come up with, if not more, are terrible," he says. 'You really do have to come up with tons of ideas until one of them sort of sticks' The author has a family tree living biblically for a year.
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