'White Lotus' Collabmania & Nike's Woman Problems
The Powers That Be: Daily
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The Launch of Nike Skims and Challenges in Women's Apparel
This chapter covers the introduction of Nike Skims, a new sub-brand that symbolizes a strategic partnership aimed at transforming Nike's stance on women's apparel. It also addresses the challenges Nike faces in resonating with female consumers and its competitive positioning against brands like Lululemon and Athleta.
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