The Psychology of Retail: Manipulating the Shopper's Mind

When you walk into an Abercrombie & Fitch store - just know, that they’re watching you. They know that most likely you will take a right upon entering. They know approximately how long you will stay in the store. What the scent and the music of the store does to impact your spending. 

But most importantly - they know that you were lured in by the shirtless guys standing out in the front. Each employee is meticulously hand selected for their looks and attitude. It’s all about the brand. 

This is all the work of then CEO, Mike Jeffries, a “mad genius.”

Who has now been indicted for running a sex trafficking ring of male models. 

His alleged ties and connections to Jeffrey Epstein and Diddy are starting to come to light. With everyone wondering - how did this go on for decades?

Full Source Notes: rottenmangopodcast.com