The Power of Giving Things Away

In two thousand five a, when we first sturtied an sort of early two thousand six ly, online video was typically a little shaky video in the top right hand corner of your screen with a kitten playing tricks in it. So we tried the experiment in two thousand six and an then everything changed. The tonal response to the first six talks we put out was so strong that it felt like we had no choice. It's like you'd got to take a risk, put the whole content up there. We decided to give away the brand in the form of ted x, and u, again, with some careful rules and thought about it, but it led to three thousand curation