Adspend with Ash Melwani and Rabah Rahil cover image

AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe

Adspend with Ash Melwani and Rabah Rahil

00:00

How to Overlay Rewards Points in Your DPA Strategy

Ashley: I'm curious if there's like for low hanging fruit overlaying, because we have a rewards program and our engagement rate on that is pretty high. Dan: Do you see people using a feed for bundles where it's like, here's your skin bundle, health bundle, etc., etc. Ash: DPA strategies like this are only going to accelerate and become more proliferated by Facebook with the rise of Facebook shops.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner