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AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe
Adspend with Ash Melwani and Rabah Rahil
How to Overlay Rewards Points in Your DPA Strategy
Ashley: I'm curious if there's like for low hanging fruit overlaying, because we have a rewards program and our engagement rate on that is pretty high. Dan: Do you see people using a feed for bundles where it's like, here's your skin bundle, health bundle, etc., etc. Ash: DPA strategies like this are only going to accelerate and become more proliferated by Facebook with the rise of Facebook shops.
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