Strategize and Thrive: Marketing for Accountants
The Unique CPA
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Navigating Marketing for Accountants
This chapter follows the guest's journey from accounting to founding a marketing agency tailored for accountants. It explores the importance of collaboration in marketing, the evolution of marketing services, and the significance of branding and website development. The discussion emphasizes setting clear goals, defining niche audiences, and aligning marketing strategies with personal and firm objectives.
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