The Importance of Nouns in Refusal

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Most often you don't get that conversation continuing. Most people accept a refusal when it stems from your identity because that's who you are. Research shows that nouns again, implicate your identity. When we talk about ourselves in terms of nouns, we come across as more authentic and like stable individualswho can communicate what they do.

Vanessa Patrick shares the science behind why we struggle to say no—and what you can do to get better at refusing.

— YOU’LL LEARN —

1) The three competencies of empowered refusal.

2) What to do when someone’s being pushy.

3) Why it’s better for your reputation to say no.

Subscribe or visit AwesomeAtYourJob.com/ep878 for clickable versions of the links below.

— ABOUT VANESSA —

Vanessa Patrick, PhD. is the Associate Dean for Research, the Bauer Professor of Marketing, and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston. She has a PhD in business from the University of Southern California, Los Angeles. She is the author of The Power of Saying No: The New Science of How to Say No that Puts you in Charge of your Life.

• Book: The Power of Saying No: The New Science of How to Say No that Puts You in Charge of Your Life

• Instagram: vanpat23

• LinkedIn: Vanessa Patrick

• Twitter: @vpatrick23

• Website: VanessaPatrick.net

— RESOURCES MENTIONED IN THE SHOW —

• Book: Lessons in Chemistry: A Novel by Bonnie Garmus

• Past episode: 701: How to Get People to Say Yes through the Power of Persuasion with Vanessa Bohns

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