The Price of a Course

Price becomes this forcing function where if you're making a big investment over a thousand dollars, two thousand or beyond, it, people are more engaged. And there's something about that price point that we think is enough for you to take action, but not come in. In our opinion, wriht over setting a low bar an unperceived value. It kind of leads both to the student experience being better. They're happier, they share it more a and at the same time, there's actio, not that much direct engagement from me and coal.