Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Diverse Reading Habits and Current Literary Interests

In this chapter, the guest shares their eclectic reading interests, ranging from linguistics to fiction. They highlight specific titles including a contemporary work and a classic economic theory text, illustrating their varied literary pursuits.

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