We were more effective than any of the people that that really the industry was using at the time. just because if we didn't have somebody we just use me with dark sunglasses and all k movie posters like he can make the best movie poster. We did stuff for tactical tailor gray ghost gear index fastener Shane from index like that they do all the raw kydex for everybody that makes a kydex holster. It's interesting to hear how people think I try to tell them this you know but they don't hear it and it's like bro it takes a long time to get the message out.