Web3 For Cynical Strategists with Accenture Song's Mara Rigney
Sweathead, A Strategy Podcast
00:00
Brand's Contribution to the Brand
I think the fact that it is relatively straightforward just puts it in reach of more people who may be intimidated by the technological part of this. With someing lat sterar toi obviously you could have measurement that measures. That's what measurment does, measurement measures. But for example, if you believe in that simple binery, you could probably launch something in the medo verse that's not that successful, but that makes the brand look cool. If you bought into it, rice, all of te sudden is not jus me as a brand on making revenue from or i'm connected with my consumer, or with the horse racing community in a certain way.
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