#31 - Why No One Listens to Your Research Reports with Caitria O’Neill of Google
Awkward Silences
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What Makes a Good Research Report?
The things that make a good research report are enjoyable, informative, and actionable. For me, means using things like themes, on occasion, jokes, emojis. If you write a report that people don't want to read and don't read, it doesn't have any impact - even if it has best possible insights in it.
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