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E003 - Victoria Sosik, Director of UX Research at Verizon

UX Research Rundown

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How Much of This Is Organic?

People who have sat in and observed researchers doing their thing are kind of value research more because they're like, oh, wow, this is like hard. This is an art almost. That's kind of organic. And then you also hear these stories that you kind of alluded to a little bit like, and I'm sure in your research leadership role, you've probably come across it where you kind of have to convince or educate or sell even perhaps or like stakeholder management. How much does this go hand in hand? How much is, you know, how do these relate to each other in your experience? Yeah, I mean, I think it's a hundred percent true when people see

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