Pre Launch

I was brought in on a project over the summer, and i was brought in at the eleventh hour. And something that i started to notice with only working on the launch, with no pre launch period is that there was objections that we were get that were never something a i could have even imagined. I think that the pre launch can, inot exposes maybe the holes that you have in your strategy, the holes thatyou have in your messaging, the objections that you hadn't seen. It's like moving people through, like the awareness prop you kno problem, aware to solution.