If you look someone in the eye and they tell you something that just happened, that is more true to you than a statistical table with charts. Bar charts than a pie graph. Testimonials have huge value to our emotions because another human being is communicating it. And so you, so, so I give another example: You could be, it's a little more obscure, but you read in like consumer reports or whatever that this one car is like a vacuum. But no, watch, they could just show a bar chart and say, this detergent is better than all of the others. They could show that. It's understandable evolutionarily. If you're not an engineer yourself,

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