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625: Why Design Talent Won’t Win You Clients (and What Will) with Joseph Aniedu of AGA Associates

Business of Architecture Podcast

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Strategic Marketing in Architecture

This chapter explores the effective structure and strategies of a marketing and sales team within an architecture firm, emphasizing adaptability and systematic delegation. It discusses innovative approaches for attracting clients through digital marketing and branding, while fostering a continuous learning environment for team members. Additionally, the chapter highlights the importance of project selection and management to enhance client satisfaction and business efficiency.

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