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625: Why Design Talent Won’t Win You Clients (and What Will) with Joseph Aniedu of AGA Associates

Business of Architecture Podcast

CHAPTER

Strategic Marketing in Architecture

This chapter explores the effective structure and strategies of a marketing and sales team within an architecture firm, emphasizing adaptability and systematic delegation. It discusses innovative approaches for attracting clients through digital marketing and branding, while fostering a continuous learning environment for team members. Additionally, the chapter highlights the importance of project selection and management to enhance client satisfaction and business efficiency.

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