UMG vs TikTok, Kids’ Music, and Beyonce - Verizon (Trapital mailbag episode)
Trapital
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Introduction
This chapter investigates the transformation within Universal Music Group (UMG) post-IPO, detailing the shift in focus, influence of new investors, pressure for higher returns in a stagnant streaming market, and internal restructuring. The narrative also explores how these changes are impacting the music industry and the escalating conflict with TikTok.
Transcript
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