The Challenges of a Marketing Function

The days of unsaturated channels and growth hacking, as we used to know it is over. Our guest today, Bharat Bhatia, dives deep into new strategies and the understanding of the product that has helped him achieve continued growth. Bharat comes from the gaming industry, an industry that he explains has one of the tightest bonds between product and marketing. He shares how he and his team approach that integration through in-app growth channels. In addition, with today’s growth channels like Facebook and Google ads more saturated and restricted, he breaks down how he has approached growth, especially when reaching the tipping point of scaling beyond existing audiences. Hear more about how Junglee Games grew through COVID, how he has managed to take better care of his physical health, and the most important and unexpected lesson he learned at business school, all on this episode of How I grew this.