
Google's search dominance drops to a 15-year low, CNN, USA Today, and LA Times get hit by Google's site reputation abuse policy, Google CEO on future of links, AI making search quality worse, Screaming Frog now allows you to automate SEO, and more
Marketing School - Digital Marketing and Online Marketing Tips
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The Changing Landscape of Search and Advertising
This chapter explores Google's declining search dominance, the impact of site reputation policies on popular websites, and the evolving landscape for affiliate marketers. It also touches on the importance of links in search results, the role of AI in SEO automation, and Google's centralization of programmatic TV advertising through DV 360.
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