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#379: Preparing for the Big Meeting

The Advanced Selling Podcast

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The New Business - The New One

"We come to a meeting like this with the intent to defend our case and to tell, and not to ask. And i think you really need to understand, ok, we're neutral where we are," he says. "You want to make sure that you've got what i call step back, or balanced sometimes, neutral language in your in in your arsenal."

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