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8min chapter
The Biggest Customer Conundrum
REWORK
Navigating Enterprise Sales
This chapter contrasts enterprise selling with that of small to medium-sized businesses, revealing the complexities and pressures of the enterprise sales cycle. It critiques traditional aggressive sales tactics while advocating for a more authentic approach to customer engagement, highlighting the intricate dynamics involved in selling to larger clients.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode