16min chapter

Scaling DevTools cover image

The future of DevRel, with "Danger" Keith Casey

Scaling DevTools

CHAPTER

The Financial Complexities of Developer Relations

This chapter explores the significant costs and strategic considerations involved in Developer Relations (DevRel), underlining the financial implications of hiring and maintaining DevRel roles. It examines the challenges of measuring the impact of DevRel on revenue and marketing, as well as the intricacies of credit attribution within sales processes. The discussion highlights the need for DevRel professionals to advocate for their value and adapt to the changing landscape of the tech industry.

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