Ep. 07: MRP (Maximum Retail Price)
The Seen and the Unseen - hosted by Amit Varma
00:00
The Relationship Between Anchoring Bias and MRP
In India, your willingness to pay is kind of determined by the anchoring bias. So you will be very sad if I go a little above MRP. And what are the unseen effects of the MRP? The seen effects is there is no price gouging and customers know what to expect and they don't get exploited.
Transcript
Play full episode
