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Companies create more and more content, but there are fewer people watching. Chat with Eric Elkins

Belkins Podcast

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Snapchat and TikTok: The Future of Marketing

Ad targeting is a really powerful way to kind of get beyond the sort of draw of these fake profiles and, you know, poorly targeted automation. I got an email today from a company that creates fake LinkedIn avatars so you can scale up your outreach. This is why LinkedIn is a hellscape right now. Video is the highest value type of content for the most part. It's more engaging. It gets more algorithms love it because you're keeping people on their canvas longer.

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