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#279 - Psyops Expert: Inside the Mind of a Master Manipulator | Chase Hughes

Danny Jones Podcast

CHAPTER

Influence Through Grief: A Paradigm Shift

This chapter explores the application of the Kubler-Ross grief model as a strategic tool for shifting mindsets and belief systems. Through the lens of door-to-door sales, the authors illustrate how guiding individuals through the five stages of grief can influence emotional perceptions, particularly regarding solar energy. They emphasize the significance of targeting the mammalian brain for effective persuasion, presenting insights from psychological experiments and the development of a behavioral table that categorizes human behaviors related to deception and influence.

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