2min chapter

Data Skeptic cover image

Advertising Attribution with Nathan Janos

Data Skeptic

CHAPTER

Convertro Cookies for Tracking

A lot of online advertising is based on cookies for tracking. Convertro uses a type of cookie matching to minimize those false positive associations. We establish an ID on our end given characteristics about your browser, not including any personally identifiable information. That way we can actually bridge the gap when people do delete their cookies.

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