3min chapter

The Bootstrapped Founder cover image

90: Competition Isn't Always a Business

The Bootstrapped Founder

CHAPTER

How to Build a Business in the Online Teaching Space

When there are no solutions to a problem, people will resort to doing the work manually without any tools. The most threatening competitor that we found was spread sheets - good old boring excel and google sheets. Never discon people's willingness to solve their own problems, even when it holds them back. It may sound counter intuitive, but getting them to use your solution requires more work than selling it to those who're already looking for it.

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