Buyer Psychology in Email Marketing - Make MORE Email Sales
The Email Marketing Show
Selling Hope and Social Proof in Marketing
Exploring the impact of offering hope in marketing strategies, with a focus on providing inspiration and social proof to encourage belief in individual potential.
How can you make your email marketing more effective? How do you sell more? By using buyer psychology in your email marketing.
We're Kennedy and Carrie, and we're sharing all the good stuff about that.
Ready? Then buckle up!
SOME EPISODE HIGHLIGHTS:
(0:30) Want to carry on with the conversation? Join our FREE Facebook group.
(1:25) Share stories.
(7:58) Address people as if they're already your customers.
(11:05) Tell people what to do next.
(13:55) Share social proof.
(19:34) Use scarcity and urgency.
(25:23) Join The Email Hero Blueprint.
(25:58) Subject line of the week.
Useful Episode Resources
Related episodes
How to Do Deadlines Well and Ethically.
Comedian’s Secrets to Storytelling – With Kevin Rogers.
FREE list to improve your email marketing
If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.
Join the FREE Facebook group
Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.
Try ResponseSuite for $1
This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.
Join The Email Hero Blueprint
Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.
Want to connect with Carrie?
You can find Carrie on her website or at Fully Leveraged Business.
Subscribe and review The Email Marketing Show podcast
Thanks so much for tuning into the podcast! If you enjoyed this episode (all about how to use buyer psychology in email marketing) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.
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And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!
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