On with Kara Swisher cover image

How Ava DuVernay Made a Hit with ‘Origin,’ and Without Big Studio Backing

On with Kara Swisher

CHAPTER

Funding Social Justice Cinema

This chapter details the evolution of a film project that shifted from Netflix funding to support from foundations like the Ford Foundation and tech investors, highlighting the challenges faced due to mainstream studio disinterest. It emphasizes the grassroots engagement with the Black community, the film's successes, and the importance of addressing societal issues while fostering a sense of hope and personal reflection.

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