Ryan Tedder: OneRepublic Frontman and Songwriter to Stars like Beyonce, Taylor Swift, and Adele
The Great Creators with Guy Raz
What Is It Like to Be a Top 40 Songwriter?
Ryan: It's 10 times harder to have a hit now than it was in 2016 or any other time. Is that because of TikTok and the DSPs? He says they dictate roughly 95% of all hits, you have to go viral. Ryan: The blessing of TikTok, the blessing of social media and of the world we live in now, ageism has died. Look at Kate Bush. Elton John, Metallica right now.
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