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#72 Stan Lee: Founder of Marvel
Founders
The Power of Direct Sales
By the end of 1970s, comic books were so popular that stores specializing in comic books open in neighborhoods throughout the country. Stan felt he had a good product, but at convenience stores or new stands, it was lost among hundreds of other items. In contrast, buyers who walk into a comic book store are already pre-sold. The question is not will they buy a comic, but how many in which ones? Marvel began putting in and he does something really smart. It seemed to be a powerful strategy. And I think this is a really important part of the story of the fact that 30, 40 years of struggle and self doubt stands writing these words in almost 80.
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