3min chapter

The Quiet Light Podcast cover image

Hearos Founder Shares Journey From Startup to Exit

The Quiet Light Podcast

CHAPTER

How to Create a Brand That Works

When he first started, Jeff Bezos had no experience about how to package earplugs. He designed with his designer all of the packaging that anyone will see on the website across all of the brands. And so the packaging today that you'll see is actually it's a combination of from a branding standpoint, gain detergent and Bic Razors.

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