There's definitely a level of control that brands like Nike want to have, because theyre already massive meams. And i think they'll all try and do, like, maybe they'll do, like pockets of experiments where they get people involved in that. Ye anisyca: I can't imagine any brand just being like, hay, we're open sauces and everything. The bottom up things will be stronger, because they're organically validated meams h these things you tryto force into the market from the top down.

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