How I Built This with Guy Raz cover image

Stitch Fix: Katrina Lake (2018)

How I Built This with Guy Raz

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From Idea to Innovation: The Journey of a Young Female Founder

This chapter chronicles the inspiring trajectory of a young female entrepreneur who transforms online shopping through her affordable personal shopping service. It delves into her battles with capital raising in a male-dominated industry, alongside her entrepreneurial evolution from a corporate consultant to a venture capitalist. The narrative highlights her innovative approach to retail, emphasizing personalized experiences amidst the challenges and changes in the retail landscape.

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