Strategies and Innovations in 90s Hip-Hop Record Labels

In this episode of Earn Your Leisure, we sit down with hip hop media pioneer Ralph McDaniels, creator of Video Music Box. He shares how he built the show like a mixtape, maintained full creative control, and gave artists like Nas their first shot in front of the camera.

We explore the golden era of music videos, MTV’s impact, and whether Suge Knight gets enough credit for shaping the industry. Ralph also responds to Dr. Umar’s critiques of hip hop and discusses the genre’s lasting power to connect people worldwide.

From stories about DMX, Kanye, and Drake, to thoughts on New York’s musical influence and threats like Project 2025, this episode is full of game, history, and cultural insight. Tap in.

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