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Is It on the Stories?
A lot of it is in the stories. A few posts and ad in your feed, it's going to get less engagement than a normal post. And so you might only reach like ten % of the people you would with an engaging piece of content. Whereas on stories, it's pretty much, always, very similar. All the same. Indeed, you've got the ability for people to just easily seamlessly deem you based on your story. Like you can just say, deam me for more information, and they could just hit the den below and flick your message,. which just makes it so much easier to achieve. But most of it, i would say, is done through the stories